Will AI Kill SEO? We Asked ChatGPT
It happens every couple of years.
First, it was Jason Calacanis and Mahalo, then the early social platforms.
We saw it again with voice search and smart assistants. For a minute, it was TikTok’s turn. Then the metaverse jumped the line.
Now, it’s ChatGPT and AI.
I’m talking, of course, about “SEO killers.”
Every now and then, a new technology comes along, and three things inevitably happen:
Rinse, repeat.
It would seem that search has more lives than a cartoon cat, but the simple truth is: Search is immortal.
How we search, what devices we use, and whether the answer is a link to a website will forever be up for debate.
But as long as users have tasks to complete, they’ll turn somewhere for help, and digital marketers will influence the process.


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